Estimate app monetization, platform fees, and operating profitability.
Choose the right model
Use Mobile App Earnings to combine ads, subscriptions and in-app purchases, deduct separate platform fees and operating expenses, and estimate net profit. Use AdMob Revenue to isolate ad inventory, App Subscription Revenue for subscriber revenue after fees, and App Store Fee for the commission amount alone. Those three focused models remain revenue/fee tools and do not include operating costs.
Model ads, subscriptions, in-app purchases, and the costs behind your app’s profit.
Output: Net monthly profit · USD / month
Limitations: DAU drives ads; MAU drives subscribers and IAP purchasers. Days, activity and rates are visible assumptions. DAU cannot exceed MAU. Subscriber churn affects only the separate 12-month forecast, with no replacement subscribers. Annualized values are snapshot × 12. Reverse solving holds DAU/MAU and monthly operating expenses fixed. Taxes, refunds, growth and cost scaling are excluded. All rates are editable examples, not verified platform rates.
See how much of your gross sales goes to store fees.
Output: Estimated store fees · USD / month
Limitations: This is the commission amount, not net proceeds. Actual fees vary by store, program, region, and agreement.
Use your own assumptions
All prefilled rates are editable examples. Replace them with your actual billing agreements and analytics. Keep the units and reporting period consistent when comparing models. Monthly annualization assumes twelve identical months; it is not a forecast.